Introduction
MarketBeam has streamlined the process of managing and creating social media content for executives and internal influencers. This feature allows admins to publish content on behalf of executives, with the option for content review before it goes live. It's particularly useful for organizations focused on building their executives' brand presence and continuously generating content for them.
Background and Benefits
In the fast-paced world of social media, maintaining a consistent and professional presence is crucial for executives and internal influencers. MarketBeam's executive permission functionality addresses this need by:
- Simplifying Content Management: Facilitates the creation and management of social media content by authorized team members.
- Content Review Option: Executives have the option to review and approve content before it is published.
- Focused Brand Building: Ideal for continuous brand-building efforts on behalf of executives.
- Selective Content Distribution: Executives will not receive general employee posts, ensuring a focused and relevant content stream.
Steps to Mark a User as an Executive
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Navigate to the Team Page:
- In the Team section, you will see a list of current team members.
- Search for user you intend to designate as an Executive.
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Grant Executive Permission:
- Look for the option labeled 'Make Executive'.
- Select this option to grant the user executive permissions.