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Overview
LinkedIn Geo Targeting allows you to target and publish content specifically to followers in selected geographic regions, ideal when you want to tailor messaging by market.
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What should I keep in mind?
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Each selected region must have at least 300 followers; otherwise, the post will fail to publish.
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If you select multiple regions, all must meet the 300-follower minimum individually.
LinkedIn Geo Targeting+ Employee Amplification
How does this affect employee sharing?
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"Share" option: All employees will be able to share the post, regardless of their location, even if the content was targeted to a specific region.
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"Reshare" option: Only employees within the selected region will be able to view and reshare the post, as it’s restricted to a location-specific audience.
Pro tip: Use "share" if your goal is broader amplification. Use "reshare" if you want to keep the message regional.