Overview

MarketBeam allows you to manage both Organic and Ad content from a single interface. All posts—whether published, scheduled, or in draft—are accessible via a global calendar for a unified view of your social strategy.

Step 1: Access the Publishing Tab

  1. Navigate to the Publishing tab on the left-hand sidebar.

  2. Select Organic to manage standard posts.

  3. You can toggle between List View and Grid View using the icons at the top to manage your published, scheduled, and draft posts.

 

Publishing

Step 2: Create a New Post

  1. Click the Create Post button in the top right corner.

  2. You can select between the following options to publish:

    Publish & Amplify: Post directly to your Corporate Pages and simultaneously invite employees to reshare or share.

    Employee Post: Create content exclusively for your employees to share; this content will not appear on your company’s corporate feed.

    Influencers: Publish personalized content on behalf of specific individuals, such as executives, brand ambassadors, or industry partners.

  3. Select Tags: Choose a topic tag (e.g., Events, Leadership, News) that categorizes your post for easier reporting and filtering.

  4. Choose Channels: Select the social media platforms (LinkedIn, X, Facebook, or Instagram) and the specific corporate pages where the post should go live.

Step 3: Compose Content

  1. Add Copy: Type your post content into the text box.

    • AI Support: Click Write with AI to generate a post based on a URL or a brief description of your topic.

  2. Add Media: Upload images or videos from your desktop or pull media directly from a URL.

  3. Live Preview: Monitor the Preview on the right side of the screen to see exactly how your post will look on the selected social channel.

 

preview

 

Step 4: Enable Employee Amplification

To encourage employees to share the content, you must configure the amplification settings:

  1. Toggle the Employee Amplification switch to Enabled.

  2. Click Edit Settings to define how employees should engage:

    • Share with Suggested Copy: Employees can create a new post using copy you provide.

    • Reshare Company Post: Employees will reshare the original corporate post directly.

  3. Select your Target Audience (specific user groups).

 

employee amplification

Step 5: Publish or Schedule

Once your post and amplification settings are ready, you have three options:

  • Post Now: Publish the content to your selected channels immediately.

  • Schedule: Choose a specific future date and time for the post to go live.

  • Save as Draft: Save your work to continue editing later.