Purpose and Overview

The Content 360 page provides strategic guidance for creating more engaging social content. It uses data from the last three months to recommend hashtags, content types, optimal post lengths and ideal publishing times. The page also surfaces top posts and presents detailed analytics for every post.

Recommendations

• Hashtags – The platform suggests top hashtags to include in posts (e.g., #marketbeam) based on past performance. Using the right hashtags improves discoverability on LinkedIn and X.

• Content Type – It recommends whether to use events, datasheets, blog posts or other formats for maximum engagement. For example, events or demos might drive higher clicks.

• LinkedIn Text Length – It recommends an optimal LinkedIn caption length based on engagement patterns from your brand and industry. This “LinkedIn Text Length” guidance suggests the number of characters per post that balances completeness with brevity, showing what has resonated best with your audience

• Publish Time – A chart suggests the best days and times to publish posts. Publishing during peak engagement hours increases visibility.

Top Post Analysis

A section showcases the Top Post Analysis, displaying the best‑performing posts for each month with a thumbnail, title, number of clicks and shares. Studying these posts helps you replicate the content and timing strategies that worked.

Post Analytics Table

The Post Analytics table lists every post with columns for date/time, number of shares, clicks, content type and associated topics. You can sort by clicks or shares to identify high‑performing posts and filter by topic to evaluate specific campaigns.

Content Type

A content type represents the format of a post—blog post, customer story, datasheet, demo, event, infographic, short video and so on. Defining content types allows MarketBeam’s analytics to compare how different formats perform. For example, you might discover that infographics generate more clicks than PDFs or that short videos outperform long articles.

Topics

Topics are tags used to segment your content by subject, product line or region. Assigning topics such as “Financial Services,” “Life Sciences” or “APAC Region” enables you to run A/B tests across target markets and measure which verticals or geographies resonate most with your audience. Analytics can then report engagement metrics by topic, making it easy to see where your messaging is workingapp.marketbeam.io.

To configure both content types and topics, navigate to Settings → Analytics. In the Content Type panel, click New Content Type, provide a name and choose an icon; existing types can be edited or deleted using the actions menuapp.marketbeam.io. In the Topics panel, click New Topic and enter a descriptive name. Once configured, these classifications appear when creating posts and in the analytics dashboards, allowing you to track engagement by format and subject.

Using the Page

1. Review Recommendations – Adjust your content strategy based on the recommended hashtags, types and times. For instance, if datasheets consistently outperform blog posts, you may choose to create more datasheet posts.

2. Analyze Top Posts – Click on the top posts to view them. Note their headlines, visuals, hashtags, length and posting time. Use these insights to craft similar content.

3. Dive Into Post Analytics – Sort by clicks to find under‑performing posts. Compare their topics and content types to see what resonates with your audience.

4. Combine With Employee Insights – Posts that employees enthusiastically share often appear in the top posts list. Use this synergy to produce content that resonates with both employees and the public.