Overview

The Analytics tab allows you to fine-tune the data collection parameters for your workspace, ensuring that your advocacy performance and ROI are captured with maximum accuracy.

Earned Media Value (EMV)

Translate organic social engagement into tangible financial metrics:

  • Custom CPC Settings: Assign a specific Cost Per Click (CPC) for each integrated social network (LinkedIn, X, and Facebook).

  • Ad-Spend Equivalency: MarketBeam uses these custom values to automatically calculate the "Ad-Spend Equivalent" of your organic employee shares, providing a clear ROI for your advocacy program.

  • Realistic Measurement: Setting these numbers ensures that the reports generated in your main Analytics dashboard reflect your organization's specific marketing valuation.

Brand Tags

Analyze the performance of your content based on the themes that matter most to your business:

  • Custom Categorization: Manually add specific categories relevant to your brand, such as "Company Culture," "Product Innovation," or "Industry News."

  • Engagement Mapping: By tagging content with these tags, you can measure exactly which themes generate the highest engagement and resonance within your target audience.