What are Topics and how to use them? 

Topics within MarketBeam serve as specific categorizations closely aligned with your business and content strategy. Unlike generic content types, topics represent distinct aspects or units of your business, enabling precise content categorization.

 

Strategic Analysis:

Tagging posts under specific topics facilitates internal A/B testing among product lines, allowing you to gauge engagement levels and refine your content strategy accordingly.

 

Audience Targeting:

MarketBeam’s topics aid in targeting different audience segments effectively. For instance, posts can be tagged for HR professionals, Recruiters, and the C-Suite, enabling personalized content delivery and analysis of engagement for each target audience.

 

Steps to Set Up "Topics"

 

 

  1. Admin Access: Ensure admin privileges within MarketBeam to set up or modify topics.

  2. Navigation:

    • Access "Team Settings" from the left-hand menu.
    • Navigate to "Analytics" and select the "Topics" option.

  3. Add/Modify:

    • To create a custom topic, click "+ New Topic."
    • Input the topic name (e.g., "hospice care").