To implement a custom branded URL for all corporate and employee posts, follow these steps:
Step 1: Choose a subdomain
Choose a subdomain for social media posts and inform support@marketbeam.io about the choice. For example, social.yourcompany.com, where yourcompany.com is the main domain for your company
Step 2: Create a CNAME
MarketBeam Support will send you the DNS target information for that subdomain which looks like fantastic-foxglove-11zphaglankk9ghg20yadfc.herokudns.com.
Now, in your domain’s cPanel, create a CNAME record for the subdomain to point to the DNS target provided by MarketBeam.
Host: <subdomain from Step1>
Points to: <DNS target provided by MarketBeam>
Step 3: Confirm CNAME update to MarketBeam
Once CNAME is created, please send a screenshot of the CNAME entry to support@marketbeam.io in order to verify the configuration. You will receive a notification once we verify the set up.
If you have any questions, please contact support@marketbeam.io.
Technical Background
Setting up a separate subdomain enables click tracking for each post without affecting the main website domain. This approach ensures that all traffic is directed to the intended destination.
Additionally, using a subdomain for shortening URLs doesn't impact SEO, as each subdomain functions as a 301 redirect, preserving visibility and web page ranking for the main site.