Configuring Post Signatures in MarketBeam resembles setting up email signatures. However, rather than being appended to emails, these signatures accompany your social media posts upon publication. Serving as an extra touchpoint or call-to-action, they boost post visibility and encourage engagement.
Examples of Post Signatures:
- "Click here to schedule a demo: [URL]"
- "Contact me at xxx-xxx-xxxx"
Where Can I See the Signature?
Once the Post Signature feature is activated and configured, the signature will automatically be added to all your social media posts, notably on platforms such as LinkedIn and X (Twitter) upon publication.
How are Signatures used?
Post Signatures offer significant advantages for sales teams and professionals aiming to broaden their contact reach beyond emails. By incorporating signatures into social media posts, potential clients or partners can readily initiate contact, thereby enhancing engagement opportunities and potentially generating leads.
Setting Up Company-Wide Post Signatures
- Navigate to "Team Settings" from the dashboard.
- Select the "Social posts" tab and click on "Enable Post Signature."
- Once enabled, you'll be prompted to add a "Default Post Signature." This signature will be automatically added to all employees' posts when they share content.
Setting Up Individual Post Signatures
Here's how to set up individual Post Signatures:
Navigation:
- Go to "Profile" -> "Choose Sharing Preference."
- Select the "Post Signature" option.
Personalization:
- If the admin has granted permission and enabled the Post Signature feature, individual users can input or modify their own post signature here.
With the Post Signatures feature in MarketBeam, you ensure consistent branding and contact touchpoints across all company posts, while also empowering individual team members to customize and enhance their personal outreach on social media.