What is Earned Media Value? 

 

Earned Media Value is the monetary representation of the organic traffic generated by both company and employee posts. It quantifies the financial worth of the visibility and engagement achieved through social media activity without direct advertising expenditure.

 

This metric is calculated by multiplying the Cost per Click (CPC) value by the clickthroughs garnered by social media posts.

 

 

How to Set up Cost Per Click (CPC) 

 

To configure the Cost Per Click (CPC) values, navigate to Team Settings and locate the Earned Media section. Here, administrators can input the average CPC for advertising on various social channels.

 

These values serve as the basis for calculating Earned Media Value on the dashboard. It's essential to accurately set up CPC to ensure precise evaluation of the organic traffic generated through social media posts.

 

 

Benefits and Value

Understanding and leveraging Earned Media Value provides several benefits:

Demonstrating Organic Click Value:

By sharing the Earned Media Value with extended teams and executive leadership, organizations can showcase the tangible financial impact of their social media efforts. This metric underscores the value of organic engagement and highlights the effectiveness of MarketBeam in driving meaningful interactions and brand visibility.

 

Strategic Decision-Making:

Access to Earned Media Value empowers teams to make informed decisions regarding social media strategies and resource allocation. By understanding the financial implications of organic traffic, organizations can optimize their social media efforts to maximize ROI and achieve overarching business objectives.

 

Performance Monitoring and Improvement:

Monitoring Earned Media Value over time enables organizations to gauge the effectiveness of their social media campaigns and track improvements. By analyzing trends and patterns in Earned Media Value, teams can identify successful strategies, refine their approach, and continuously enhance their social media presence to drive greater organic engagement and value.