UTM parameters can be set up under Team Settings -> Integrations. 

 

If you are planning to utilize UTM parameters either in Google Analytics, Salesforce, or any other downstream MarTech product, you can set up the parameters for your social media posts. 

 

Enable UTM

Check Enable UTM in order to start adding UTM parameters to every URL published on social media.  

 

These parameters will be added to 

  • URL included in the posts published on company pages
  • URL included in the employee posts
  •  

 

Where will UTM show up? 

Every URL included in any given social media post will have UTM parameters in them. For example, 

https://your_url/?&utm_campaign=campaign&utm_medium=social-media&utm_source=marketbeam&mb_id=MjUy’